PCID partnered with us to define a clear and compelling rebrand for the Perimeter District —
a placemaking destination at the heart of one
of metro Atlanta’s fastest-growing communities.

The work focused on articulating Perimeter’s role beyond business alone, shaping a brand narrative
that speaks equally to enterprise, leisure and everyday community life. Energised, human-first copywriting
and a confident visual language were developed around the idea Where It All Works — a universal message reflecting Perimeter’s balance of commerce, connectivity and warm, welcoming hospitality.

To bring the story to life, we travelled to Atlanta
to lead direction on the marketing film, capturing
the scale, character and human energy of the district.
The result is a progressive, people-led identity that positions Perimeter as a place where investment
and community come together not just to
function, but to create connection.